WHAT WE DO
* Hospitality Specialists * Hands-On * Professional * Personal
We showcase hospitality and tourism products, connecting people and places.
Hospitality Specialists, Big Tree Marketing is an owner run sales and marketing company with an extensive network of key industry leaders and decision makers. Highly regarded as ethical and insightful, we elevate the profile of our partners through face to face strategic meetings, training presentations, educationals, on-line and social media actions. We offer travel trade support and relationship growth with our stakeholders using creative and effective activities across all levels of our target market.
Achievements include recognition by SA Tourism for presentation skills – Best Presenter Award 2007 and a sales award in 2002 from Protea Hotels. Leadership roles include serving on the SATSA W. Cape committee, SKAL committee member and TICE committee (Travel Industry Charity Events) and a year on the SAACI committee. A year was spent up-skilling on Social Media and together with rich experience and a wealth of networking contacts Big Tree Marketing is a serious player in the local tourism world. Furthermore, owner Lindsey Gibaud has the inside lane in terms of understanding the day to day needs of their primary target market through a family member who managed a large in and outbound operator. Lindsey wrote a monthly comment on Online and Social Media Marketing for SKAL International Cape Town’s newsletter.
WHO WE ARE
Lindsey Gibaud – Owner
Lindsey is a hospitality specialist who has been actively involved in tourism since 1999 and has worked for and with a wide range of tour operators, travel agents, attractions and accommodation establishments in local, regional and international markets.
Her strategic insights stem from experience with the international sales team at Protea Hotels and the real life struggle to market two independent hotels in Knysna and Port Elizabeth against more well-known and established competitors. She is a service orientated tourism enthusiast and promotes her country and clients at every opportunity. Practical experience on how to market large and small with personal care and professionalism set her apart from other marketers.
THE STORY BEHIND THE NAME
Why Big Tree?
The journey to opening this company includes working in Public Relations, Marketing and of course hotels. All these opportunities lay down roots for a business that would one day grow out of these experiences and bear fruit in a business that would enable me to do exactly what I love. The truth is that after 17 years in the tourism and hospitality industry, on 1 September 2011 work ceased to be ‘work’ it became an extension of who I am and what I love doing.
Trees have deep rooted symbolism as is apparent in metaphors like the ‘tree of life’ and ancestral heritage family trees. Trees also symbolize life and growth, reaching down into the ground and up to the sky at the same time and are often depicted in African mythology as being the centre of both heaven and earth. Further symbolism suggests a seed, from which strong roots grow, roots which bear testament to years of work perhaps unnoticed but gathering strength and laying foundations. The many branches depict various aspects of my work and the portfolio of partners that I represent. In many African stories trees are portrayed as symbols of wisdom, protection against elements, reservoirs for water, food and medicines. Big Tree Marketing echoes all this and is a platform for me to do what I love, connecting people and showcasing hospitality and tourism products in our beautiful country. For me it is personal. Individual, professional and practical attention set us apart from others. Highly regarded as ethical and insightful, our partners benefit from personal relationships with domestic and international trade and an extensive network of tourism leaders. Big Tree Marketing are true hospitality specialists looking forward to working with more South African companies requiring sales and marketing assistance.
Need more information? Send me an email or drop me a line. I don’t bite!
Everything you want is out there waiting for you to ask.
Everything you want also wants you.
But you have to take action to get it.
– Jules Renard